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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Small Molecules are Exciting Again with AI’s Help

Our experts have been closely watching the AI gold rush in biotech and think that it will lead to a boom in small molecule drug development.

Public Relations Scientific Communication AI Biotech Technology Current Affairs

Visual Design and UX: The PB & J of Web Development

Imagine that your website was recently redesigned to be more sleek and eye-catching. It looks exactly how you hoped it would, and it should be helping you reach your engagement goals. But, it just isn’t giving you the results you wanted. What’s more, you keep getting user contacts and support tickets for information that’s already on your site. How can your brand-new site be underperforming like this?

Website Development Website Design UX Design

A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Content Strategy Digital Marketing Branding Life Sciences Paid Media Market Research

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Branding Creative Development Digital Solutions Redesigned Website Responsive Design User Experience Web Design

CMS or DXP/PIM: Choosing a web development platform that keeps up with your dynamic future

It’s hard to beat the power of a website for communicating with your audience. This is especially true for organizations in the life sciences whose stories are often complicated, nuanced, broad, or all of these and more.

Digital Solutions Redesigned Website Web Hosting Website Design Webmaster Tools Website Analytics

A Few Digital Marketing Predictions for 2024

Explore our favorite 2024 predictions for digital marketing, with insights into privacy-safe audience targeting, breakthroughs in measurement, and emerging trends in cTV and brand-safe content.

Digital Marketing Digital Advertising

Biotech Moves Forward With Cautious Optimism

HDMZ’s in-depth analysis of the 2024 J.P. Morgan Healthcare Conference unveils trends — including pharma headwinds, AI and Wegovy — that will shape the life science industry this year.

AI Biotech Conferences & Events

Empowering From Within: Our Employee Resource Groups’ Year in Review

HDMZers are passionate — not just about science and communication, but also about creating a diverse and socially responsible work environment.

HDMZ

Changing the DNA of medicine with the world’s first CRISPR therapy

Friday was a monumental day for those living with sickle cell and those pursuing cell and gene therapy solutions for various diseases.

FDA FDA Approved

Marketing with AI: A Blueprint

See why HDMZ believes that AI is a powerful tool to amplify creativity and productivity, allowing marketers to tell more compelling brand stories in an increasingly complex digital world.

AI Content Marketing Google Conferences & Events