empowering healthcare technology
Helping bring access to life changing innovations in health tech
Giving the future of healthcare a voice today
Technological advances and new discoveries in human health are pushing the boundaries of what is possible with medical device technology. At the same time, highly specific and rigorous regulatory structures and the challenge of persuading care providers to adopt new standards of care present hurdles for successfully bringing a medical device to market. In this environment, it becomes critical to effectively communicate your product’s life-changing potential to both physicians and patients.
Unraveling the complexities of healthcare technology
Clear, industry-informed messaging is key to explaining the complexities and the unique value of your device. Strategic marketing allows you to target and reach critical audiences across a variety of potential stakeholders, while striking creative design helps you stand out from the crowd. And building a presence in key media placements not only establishes visibility for your device, but also understanding and trust in your expertise.
Unraveling the complexities of healthcare technology
Clear, industry-informed messaging is key to explaining the complexities and the unique value of your device. Strategic marketing allows you to target and reach critical audiences across a variety of potential stakeholders, while striking creative design helps you stand out from the crowd. And building a presence in key media placements not only establishes visibility for your device, but also understanding and trust in your expertise.
At HDMZ, we understand the obstacles you face, and provide strategies to overcome them. Driven by a passion for life science communication, we support you with an integrated approach to make sure your message is heard.
What we do well
How HDMZ helps medical device companies
Corporate & product branding
Corporate and product-level brand identity development, logo conception, and naming
Clear, consistent brand and campaign guidelines development
Impactful messaging that communicates industry leadership and differentiation
Public relations
Strategic, proactive earned media relations to increase brand awareness and share of voice
Tactical support for participation in high-profile conferences and events to establish and maintain positive awareness
Trade show support
Design and production of interactive booths
Dynamic collateral and branded assets
Omnichannel implementation of media, digital marketing, and public relations
Media & digital marketing
Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Website design & development
Ground-up enterprise website development to support and manage extensive product information catalogs
Engineering of eStores and web portals for complex, technical orders
Creative services
Compelling and dynamic creative to distinguish and illustrate complex product portfolios
User experience design that accommodates a variety of user journeys for multiple distinct audiences
Content creation
Authentic, informative articles, case studies, and other relevant content to establish your company’s thought leadership, tell your brand’s story, explain your product’s technology, and more
Our Experience
