bringing people together
Creating connections for scientific innovation and human health
Bridging the communications gap
There are now more professional resources than ever to choose from for industry newcomers and specialists alike. Asonline networking, learning, and career support groups, as well as multiple industry organizations compete for a share of voice, it’s critical for an industry association to stand out as a leader. With generational gaps in expectations and the shifting needs of professionals at different points in their careers, reaching and engaging members across your industry audience becomes a challenging endeavor.
Amplifying credentials and credibility
Attracting professionals across varied career levels means distinguishing your association with owned expertise and tangible benefits for members. A powerful brand identity and dynamic campaign creative help you stand out and communicate your unique story. To make an impact on new and returning members alike, confident messaging and authoritative storytelling showcases the value your organization embodies for its members, and makes your audience feel welcome in your association. And robust earned media presence can demonstrate your leadership in the industry.
Amplifying credentials and credibility
Attracting professionals across varied career levels means distinguishing your association with owned expertise and tangible benefits for members. A powerful brand identity and dynamic campaign creative help you stand out and communicate your unique story. To make an impact on new and returning members alike, confident messaging and authoritative storytelling showcases the value your organization embodies for its members, and makes your audience feel welcome in your association. And robust earned media presence can demonstrate your leadership in the industry.
At HDMZ, we build on practical marketing experience and life-science expertise to help you overcome your challenges and amplify your organization’s voice.
What we do well
How HDMZ helps industry associations
Content creation
Content that demonstrates industry credibility, and showcases key member benefits
Dynamic website copy that speaks to a variety of audiences at various stages and in complex segments of your industry
Case studies to illustrate real-world relevance of your industry expertise
Media & digital marketing
Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive and grow awareness, membership and member interaction
Trade show support
Design and production of interactive booths
Collateral development and branding
Omnichannel coordination of media, digital marketing, and public relations
Public relations
Strategies that organically earn industry trust and recognition, and accurately and authentically differentiate your organization’s solutions and benefits for the larger industry
Creative services
Compelling and dynamic creative assets to effectively communicate your organization’s complex offerings and invigorate your brand voice
Website design & development
A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your personality
User experience design that accommodates a variety of user journeys for multiple distinct audiences
Our Experience
