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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

AdWords’ New Dynamic Ad Suggestions: Know When to Opt Out

After April 29, 2018, Google AdWords will start suggesting ads -- and then applying suggestions automatically after 14 days! Learn more about dynamic ad suggestions and how they could affect your paid search campaigns.

Christine Bennett | April 11, 2018

Ad Suggestions | Google AdWords | Paid Search | SEM

The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

Kelsie Travers | April 02, 2018

Google AdWords | Conversion Optimization | Google Analytics | Attribution

What To Know About Google AdWords’ Ad Suggestions Beta

Google AdWords is rolling out its new ad suggestions beta testing. Learn more about ad suggestions and how they could affect your paid search campaigns!

Digital Marketing | October 25, 2017

Ad Suggestions | Google AdWords | Paid Search | SEM

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

Christine Bennett, Digital Marketing | September 28, 2016

Digital Marketing | Google AdWords | Premier Google Partner | Google