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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Featured posts

Evolving Social Media Trends: Takeaways for Life Sciences Brands

Hootsuite's 2025 Social Media Trends report urges brands to balance creativity and credibility by embracing bold formats, short-form videos, and AI tools to deliver engaging yet trustworthy content.

Dillon Allie | March 10, 2025

Social Media | Digital Marketing

Other insights

Succeeding in science marketing: Takeaways from SAMPS 2024

Get HDMZ’s key takeaways from the Sales and Marketing Professionals in Science event earlier this month, including insights on defining marketing success and digital tools.

Seth Schwartz | December 16, 2024

Conferences & Events | Digital Marketing | Marketing | Content Marketing

Media planning for science marketing: Why trust is key

For science marketers, trust is more than a buzzword — it’s a competitive advantage. Find out why trust is the foundation of any successful life science marketing strategy, and how to build it.

John Pantlind | November 26, 2024

A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Madison Bondy | March 15, 2024

A Few Digital Marketing Predictions for 2024

Explore our favorite 2024 predictions for digital marketing, with insights into privacy-safe audience targeting, breakthroughs in measurement, and emerging trends in cTV and brand-safe content.

Christine Bennett, Vice President, Digital Marketing | February 01, 2024

Digital Marketing | Digital Advertising

The Importance of Digital Marketing Goals and KPIs

What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.

Digital Marketing | April 03, 2017

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

Christine Bennett, Digital Marketing | September 28, 2016

Digital Marketing | Google AdWords | Premier Google Partner | Google

A Digital Helping Hand for Clinical Trial Recruiting

Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.

HDMZ Staff | May 03, 2010

Digital Marketing | Public Relations