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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

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Site Performance Analysis: Avoid Bias with a Data-Driven Approach

3 data-driven approaches to help avoid bias and optimize user experience when building a website.

Christine Bennett, Vice President, Digital Marketing | November 17, 2022

Big Data | Website Development | Website Optimization

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Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Christine Bennett, Digital Marketing Director | September 01, 2019

Google | SEO | Website Optimization

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Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto, Digital Solutions Developer | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

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“Not Secure” Browser Warnings Cut Brand Credibility

A new study shows non-secure websites have negative effect on visitor behavior and brand perception. It’s the moment of truth: HTTPS encryption is imperative.

Christine Bennett | March 19, 2019

SEO | Web Security | Website Optimization

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SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Valerie Lentz | December 18, 2018

Google | SEO | Voice Search | GDPR | Website Optimization

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4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Christine Bennett | August 26, 2015

Google | Mobile Friendly | SEO Optimization | Mobile | Website Optimization