blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Rocket taking out of the phone

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Christine Bennett | April 16, 2018

Google | SEO | Mobile

Light Red Collage Thumbnail

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

John Linehan | November 17, 2015

Engagement | Content Generation | Conversion Optimization | SEO | Mobile

Dark orange collage

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Christine Bennett | August 26, 2015

Google | Mobile Friendly | SEO Optimization | Mobile | Website Optimization

Orange Thumbnail Collage

Mobilize your marketing

Smartphones are quickly becoming a way of life for medical professionals. An ongoing Knowledge Networks survey showed that in 2010 62% of specialists and 55% of primary care physicians own a smart phone, with 85% to 90% using them to access the Internet or email.

Barbara Lavery | January 19, 2011

Marketing | Pharma | Mobile

blog_post_2017_V4-FEATURED.jpg

The Future is Now – Is a Mobile Strategy Part of Your New Year's Resolution?

Demand for content on mobile and iPad-like devices will become ubiquitous with traditional web content delivery in the very near future. While the life science industry has been slower to adopt mobile and touch experiences than their early-adopter consumer goods and services industries cousins have, demand is starting to heat up. Learn more about how to adopt a mobile strategy in 2011.

HDMZ Staff | January 04, 2011

Applications | Android | iPhone | Mobile