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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Other insights

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Succeeding in science marketing: Takeaways from SAMPS 2024

Get HDMZ’s key takeaways from the Sales and Marketing Professionals in Science event earlier this month, including insights on defining marketing success and digital tools.

Seth Schwartz | December 16, 2024

Conferences & Events | Digital Marketing | Marketing | Content Marketing

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Marketing with AI: A Blueprint

See why HDMZ believes that AI is a powerful tool to amplify creativity and productivity, allowing marketers to tell more compelling brand stories in an increasingly complex digital world.

Christine Bennett, Vice President, Digital Marketing | November 01, 2023

AI | Content Marketing | Google | Conferences & Events

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4 Ways to Engage HCPs in 2021

With dramatic shifts in the healthcare ecosystem, marketers have shifted efforts across channels and tactics. Read on for 4 strategies to engage MDs, PAs, and NPs from the latest MM&M eBook, “Engaging the HCP.”

John Pantlind | February 01, 2021

Digital Advertising | Content Marketing | Scientific Communication | HCP's

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Best Practices for B2B Content Marketing Strategy

Content marketing reaches your target audience with the right information at the right time. This means not only showing what you can do, but who you are to your audience.

Valerie Lentz | December 03, 2018

Content Marketing | SEO | Social Media