blog

Business as [un]usual

HDMZers are staying committed to our clients and our brand while adapting to the new WFH norm. Read on for what we've learned.

Emily Doherty, Senior Project & Talent Manager | March 30, 2020

HDMZ

Prepared to Take Action in Unprecedented Times

At HDMZ, we’re working from home in order to help stop the spread of COVID-19. But that doesn’t mean we’ve taken a laissez-faire approach to helping our clients.

Katie Richardson, Associate Creative Director | March 24, 2020

Scientific Communication | HDMZ

Five Tips for Communicating Throughout a Crisis

The current COVID-19 pandemic is a crisis ruled by increased pressures and demands on the healthcare and life sciences industries. Read on for five tips on communicating effectively during these unprecedented times.

Sarah Plumridge, Senior Account Executive, Scientific Communications | March 20, 2020

Communication Plan | Corporate Communications | Public Relations | Scientific Communication

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

Brian Plotke, Digital Marketing Specialist | February 28, 2020

Google Ads | Paid Search | SEM | ROI | KPIs | Measurement

The Importance of a Content-First Approach to Website Development

Content is the most important aspect of your site, but when it's left til the end, your website's timeline, UX, and budget will suffer. Learn why a Content-First Approach is so important.

Chad Berryman, Senior Technical Developer | February 03, 2020

Content Generation | Best Practices | Optimization | Mobile Friendly | Digital Solutions | Responsive Design | Website Content | Website Design | Website Development

A Few 2019 Wraps and 2020 Trends to Watch

We've brought together a few of our favorite year-end wrap-ups and some 2020 predictions for digital and life sciences.

HDMZ Team | January 20, 2020

FDA | Life Sciences | Patient Empowerment | Pharma | Technology

Three Ways To Boost Your Creativity

Creativity isn't just what you're born with, it needs to be nurtured and cultivated. Read our top three ways to boost creativity for some clever ideas to jumpstart your creative juices!

Katie Richardson, Associate Creative Director | December 01, 2019

Engagement | Life Sciences | Narrative

The Dark Side of Javascript: Why Security Matters

In this month’s blog, we interviewed Neil Bell, a computer scientist and security researcher from UC Berkeley and University of Maryland Baltimore County, to get a download of how Javascript is useful and how it can go terribly wrong in the wrong hands.

Christine Bennett, HDMZ Digital Marketing; Neil Bell, University of Maryland | October 01, 2019

Web Security | Website Development

Best Practices for Creating 404 “Not Found” Pages

Although 404 (“Not Found”) pages do not factor into Google’s assessment of your site’s quality, Google does make recommendations on optimal 404 pages.

Digital Marketing | June 01, 2017

Google Recommendations

Content Management is Data Management: Pimcore DXP

Content is king, but website content has become an ever-increasing aggregation for a variety of sources. How can content be managed as a two-way communication? See how Pimcore DXP builds a content infrastructure for a meaningful website management solution.

Craig Smith | December 15, 2020

Content Strategy | Content Management System | Website Content