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Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.

Digital Marketing | February 01, 2017

Best Practices | Google Analytics | Website Analytics

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Digital Marketing | January 03, 2017

Google | SEO | SERP | Organic Traffic

Google Experiments With Mobile-First Indexing

On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”

Digital Marketing | December 30, 2016

Google | SEO | Mobile-First Index

Google Announces New Schema Markup for Science Datasets

Science Datasets are defined by Google as “specialized repositories for datasets in many scientific domains: life sciences, earth sciences, material sciences and more,” as well as geographic, civic and government data.

Digital Marketing | November 01, 2016

SEO | SEO Optimization | Science Datasets | Schema-Optimized Scientific Content

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Valerie Lentz | December 18, 2018

Google | SEO | Voice Search | GDPR | Website Optimization

Kelly Kester on "The Metabolism of a Marathon" | C2ST Events

Kelly Kester, HDMZ Account Executive and self-proclaimed "RunNerd", spoke to a crowd at last night's Chicago Council on Science and Technology (C2ST) SpeakEasy.

HDMZ | October 05, 2016

Metabolism | C2ST | Live Event

Sponsored Content | Native Advertising: Standing Out By Blending In

Considered sponsored content as part of your marketing mix? Learn why it's more effective than traditional banner ads, and how you can make it work for you.

Digital Marketing | October 13, 2016

Native Advertising Sponsored Content

CMS or DXP/PIM: Choosing a web development platform that keeps up with your dynamic future

It’s hard to beat the power of a website for communicating with your audience. This is especially true for organizations in the life sciences whose stories are often complicated, nuanced, broad, or all of these and more.

Craig Smith | February 06, 2024

Digital Solutions | Redesigned Website | Web Hosting | Website Design | Webmaster Tools | Website Analytics

How a Healthy Approach to Productive Disagreement can be Transformative

Lennon and McCartney. Nobel laureates and their support teams. The 1990s Chicago Bulls.  Whether they’re song writers, scientists or sports organizations, the best teams of all time tend to share many attributes.

Dillon Allie | May 26, 2022

Communication Plan | Engagement | Public Relations

What We're Reading - May 2022 Edition

HDMZers have a thirst for knowledge by nature. It’s part of our brand. Take a look at what some of our team members picked up last month!

Emily Doherty | May 02, 2022

Scientific Communication | Behavior Change | HDMZ | Cures | Life Sciences