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INDUSTRY INSIGHTS FROM OUR OWN SCIENTISTS, MARKETERS, EDITORS, DESIGNERS, STRATEGISTS AND MANY MORE.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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HDMZ Named Top 10 Employer in Fortune’s Best Workplaces in Chicago 2023: Recognition Shows Our Plan to Serve Clients Even Better is Working

At HDMZ, we have a big, hairy, audacious goal: We aim to be the most admired marketing communications agency in the world for life sciences and biotech.

Dillon Allie, President & CEO | June 26, 2023

HDMZ | HDMZ News | Announcements

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Chicago, Chicago, That Biotech Town

Last month, a Chicago-based biotech company called CellTrans was on the receiving end of a remarkable regulatory milestone: The company received FDA approval for the first cellular therapy for Type-1 diabetes.

Dillon Allie, President & CEO | July 19, 2023

Biotech | Life Sciences

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AI’s Omnipresence and the Necessity of the Human Touch

Generative artificial intelligence (AI) has recently grabbed the public’s imagination.

Dillon Allie, President & CEO | August 18, 2023

AI | HDMZ

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Marketing with AI: A Blueprint

See why HDMZ believes that AI is a powerful tool to amplify creativity and productivity, allowing marketers to tell more compelling brand stories in an increasingly complex digital world.

Christine Bennett, Vice President, Digital Marketing | November 01, 2023

AI | Content Marketing | Google | Conferences & Events

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4 Ways to Engage HCPs in 2021

With dramatic shifts in the healthcare ecosystem, marketers have shifted efforts across channels and tactics. Read on for 4 strategies to engage MDs, PAs, and NPs from the latest MM&M eBook, “Engaging the HCP.”

John Pantlind | February 01, 2021

Digital Advertising | Content Marketing | Scientific Communication | HCP's

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Changing the DNA of medicine with the world’s first CRISPR therapy

Friday was a monumental day for those living with sickle cell and those pursuing cell and gene therapy solutions for various diseases.

Katy Steele, Scientific Content Writer | December 12, 2023

FDA | FDA Approved

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Empowering From Within: Our Employee Resource Groups’ Year in Review

HDMZers are passionate — not just about science and communication, but also about creating a diverse and socially responsible work environment.

Emily Doherty, Director, Talent Management | December 20, 2023

HDMZ

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Biotech Moves Forward With Cautious Optimism

HDMZ’s in-depth analysis of the 2024 J.P. Morgan Healthcare Conference unveils trends — including pharma headwinds, AI and Wegovy — that will shape the life science industry this year.

John Kang, Senior Vice President, Public Relations | January 16, 2024

AI | Biotech | Conferences & Events

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What Can the Old Spice Guy do for Biotech?

One of the most successful social media campaigns to date has just made its run – and Old Spice is suddenly hip again. Those hilarious Old Spice Guy YouTube videos, corresponding Tweets, and 183 personal video responses posted posted on YouTube in a span of three days have vigorously turned the brand around.

HDMZ Staff | August 05, 2010

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A Few Digital Marketing Predictions for 2024

Explore our favorite 2024 predictions for digital marketing, with insights into privacy-safe audience targeting, breakthroughs in measurement, and emerging trends in cTV and brand-safe content.

Christine Bennett, Vice President, Digital Marketing | February 01, 2024

Digital Marketing | Digital Advertising