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Top 10 Things to Remember As You Prepare For 2021's Virtual Conferences & Events

2020 brought a new, urgent need to replace in-person events with virtual conferences and congresses. How can you prepare to make the most of upcoming virtual events? The HDMZ team has compiled our favorite "top ten" list! Read on!

Katie Richardson, Associate Creative Director & Christine Bennett, Digital Marketing Director | November 30, 2020

Marketing | Best Practices | Regulatory | Conferences & Events

Why DXP? 4 Reasons Your CMS Won't Cut it in the Future

Your website will need to be more than a landing page. You'll need to update it, reconfigure and add to it over time. That means you'll need to build the infrastructure of your website for today and tomorrow's needs. Learn why DXP may be the solution that can meet the standards for now and what's to come.

Justin Bane, Digital Solutions Director | September 20, 2020

Applications | Content Management System | Digital Solutions | Redesigned Website | Website Development

From Raw Data to Valuable Insights

How does HDMZ report on campaign performance in a way that helps our clients measure success without overwhelming them? Read on for our big data reporting tips and tricks!

Alexia Walleser, Account Executive & Media/Digital Marketing Extraordinnaire | July 30, 2020

ROI | Big Data | KPIs

The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

Kelsie Travers | April 02, 2018

Google AdWords | Conversion Optimization | Google Analytics | Attribution

Ads.txt Grows in Recent Months, Solves Problems of Ad Fraud

Recent updates from IAB Tech Lab introduced Authorized Digital Sellers, or “ads.txt”, to create more transparency in programmatic advertising.

Kelsie Travers | March 13, 2018

Ads.txt | Programmatic Ads | IAB

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Kelsie Travers | February 28, 2018

Direct Traffic | Google Analytics | Organic Traffic | Website Analytics

What’s New With Google Search Console

Find out more about Google’s 2018 Search Console updates including expanded search performance and indexing data.

Kelsie Travers | February 16, 2018

Google Analytics | SEO | Google Search Console

Sensory Search and SEO: How Visual and Voice Search Queries Drive Audience Engagement

Learn how advances in device technology have expanded SEO considerations for interactive search experiences. Explore tips for optimizing content in the new sensory search arena.

Valerie Lentz | September 04, 2018

Sensory Search | SEO | Visual Search | Voice Search

Media and Digital Predictions for 2018

Learn what changes and developments are happening in marketing in 2018 including a step into voice control and AI, the expansion of walled gardens and more.

Kelsie Travers | February 01, 2018

Branding | AI | ROI | OTT | Walled Gardens

Benefits from Extending Your Existing PPC Into Social Advertising

Learn how your PPC/SEM efforts could expand into the social sphere.

Kelsie Travers | January 02, 2018

SEM | Social Ads