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INDUSTRY INSIGHTS FROM OUR OWN SCIENTISTS, MARKETERS, EDITORS, DESIGNERS, STRATEGISTS AND MANY MORE.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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Sensory Search and SEO: How Visual and Voice Search Queries Drive Audience Engagement

Learn how advances in device technology have expanded SEO considerations for interactive search experiences. Explore tips for optimizing content in the new sensory search arena.

Valerie Lentz | September 04, 2018

Sensory Search | SEO | Visual Search | Voice Search

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Media and Digital Predictions for 2018

Learn what changes and developments are happening in marketing in 2018 including a step into voice control and AI, the expansion of walled gardens and more.

Kelsie Travers | February 01, 2018

Branding | AI | ROI | OTT | Walled Gardens

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Benefits from Extending Your Existing PPC Into Social Advertising

Learn how your PPC/SEM efforts could expand into the social sphere.

Kelsie Travers | January 02, 2018

SEM | Social Ads

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Google Prefers a Few Strong Pages Over Many Weak Ones

Learn why Google recommends focusing on a few strong pages, instead of cannibalizing content into many weaker pages.

Christine Bennett, Vice President, Digital Marketing | December 01, 2017

Content Strategy | SEO | SERP

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Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Christine Bennett, Vice President, Digital Marketing | November 01, 2017

Google Analytics | Metrics | Website Analytics | Traffic Intelligence Reports

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What To Know About Google AdWords’ Ad Suggestions Beta

Google AdWords is rolling out its new ad suggestions beta testing. Learn more about ad suggestions and how they could affect your paid search campaigns!

Digital Marketing | October 25, 2017

Ad Suggestions | Google AdWords | Paid Search | SEM

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HDMZ is hosting an exclusive Healthcare Google Partners Connect event on Wednesday, October 18, 2017

On October 18, HDMZ will host a special Healthcare-focused Google Partners livestream. Join us for patient and healthcare-provider big data digital marketing insights!

Digital Marketing | October 06, 2017

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Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Christine Bennett | April 16, 2018

Google | SEO | Mobile

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The Importance of Digital Marketing Goals and KPIs

What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.

Digital Marketing | April 03, 2017

Digital Marketing | Best Practices | Google Analytics | KPIs | Measurement | Metrics

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Landing Pages That Convert: Conversion Optimization Best Practices

Landing pages for PPC/SEM campaigns have one major objective: to turn site visitors into leads. Follow these best practices to optimize conversion rates.

Digital Marketing | March 01, 2017

Landing Pages | Best Practices | Conversion Optimization