blog

Two Ways Your Website Bounce Rate is Actionable

Since high bounce rates identify pages and marketing activities that are key points of failure, fixing them is a step toward increased content consumption, goal completions and transactions.

Digital Marketing | May 02, 2016

Engagement | Content Consumption | Bounce Rate

Misunderstood Scientists: What Do They Need?

Scientists and their achievements occupy an ambiguous position in the public mind. They are very often seen as dangerous disruptors of the status quo and traditional belief systems.

Alan Zachary | April 11, 2016

Scientific Communication

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Joel Chettupally | May 09, 2019

Marketing

Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Digital Marketing | August 01, 2017

Algorithm | Google | Mobile Friendly | Mobile-First Index | SEO | SERPs

Breadcrumb Navigation & SEO

Breadcrumb navigation can improve SEO and user experience. Learn more about breadcrumb navigation and best practices for including this in your website!

Digital Marketing | October 02, 2017

Breadcrumb Navigation | SEO

5 Recent Google Updates You Can’t Miss

HDMZ’s Digital Marketing team brings you 5 of the most recent updates from Google, including hidden content indexing, breadcrumbs, SEO, geotargeting, and Google Posts!

Digital Marketing | August 14, 2017

Google | Mobile Friendly | SEO | GeoTargeting

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Digital Marketing Team | March 25, 2016

Bounce Rate | Google Analytics | Website Analytics

Narrative: The Marketing Tool Life Science Companies Constantly Forget

Which of these opening words to a narrative makes you want to read whatever text follows?

Director, Public Relations | February 11, 2016

Behavior Change | News Release | Narrative | Story | Writing

Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

Tyler Kung | April 29, 2019

HDMZ | Web Design | Website Design | Website Development

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

John Linehan | November 17, 2015

Engagement | Content Generation | Conversion Optimization | SEO | Mobile