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INDUSTRY INSIGHTS FROM OUR OWN SCIENTISTS, MARKETERS, EDITORS, DESIGNERS, STRATEGISTS AND MANY MORE.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

Digital Marketing Google AdWords Premier Google Partner Google

Accelerated Mobile Pages (AMP pages) Now Part of Google Organic Mobile Search Results

Google just announced that Accelerated Mobile Pages (AMP pages) are included in organic search results in mobile SERPs.

Future of Mobile Search Accelerated Mobile Pages (AMP Pages)

Making an Impact in a Serious Industry

Realizing The PossibilitiesWe’ve all experienced that “wow!” moment, when encountering an impressive looking website. Maybe the designers nailed the aesthetics, or effectively utilized a new display technique. Probably the first time seeing a rotating carousel, or parallax scrolling, or fluid scaling - our attention was captured.

Advertising Awareness Website Development Creative Development Concept Development

SEO Best Practices for Title Tags

Learn best practices for optimizing your title tags. Gain higher click rates from your organic listings. Optimize your title tags today!

Meta Data SEO Website Development

Google Announces RankBrain Takeover

Google has announced that its AI, machine-learning algorithm RankBrain is now handling all organic search queries. Find out how this affects your SEO efforts!

Organic Traffic Google SEO

Google Uses ccTLDs & Search Console for Geotargeting

See why as of July 2017, Google acknowledges reliance on ccTLDs and the Search Console for geotargeting.

CCTLDs GeoTargeting Google Search Console

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Paid Media Programmatic Ads Best Practices Optimization

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.

Google Analytics UTM Codes UTM Tags

Does Social Media Affect Google Organic Search (SEO) Rankings?

How does social media affect Google’s Organic Search Engine Rankings (SEO)? We’ve gathered the latest answers -- learn why you need to make social part of your content marketing plan!

SEO Social Media

Google Announces Latest Mobile-Friendly Algorithm Update

Google rolled out its second mobile-friendly algorithm update May 12, 2016. By increasing the effect of the mobile-friendly ranking signal, Google promises to help mobile searchers find even more relevant, user-friendly content.

Algorithm Mobile Friendly