blog

The Importance of Time in Web Design: Part 1

There are many resources exchanged with your website’s visitors, but the one almost always given to you is time.

John Linehan | October 30, 2015

CDN | SERP | Bounce Rate | Load Time

4 Quick Ways to Optimize Your Inbound Traffic

Anytime is a good time to perform an SEO audit on your website. Review these quick fixes and optimize your inbound traffic for maximum engagement.

Christine Bennett | October 16, 2015

Google | Google Analytics | SEO | Webmaster Tools

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Christine Bennett | May 01, 2019

Google | SEO

When press releases undercut you

Innovative. Leading. Unique. Next generation. Revolutionary. These words don’t pack the punch some think they do in press releases. Inserted into the same old formula time and time again, the predictable stream of buzzwords and exaggerations often bury the real story.

Director, Public Relations | September 09, 2015

Press Releases | Professional Writing

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Christine Bennett | August 26, 2015

Google | Mobile Friendly | SEO Optimization | Mobile | Website Optimization

Mobilize your marketing

Smartphones are quickly becoming a way of life for medical professionals. An ongoing Knowledge Networks survey showed that in 2010 62% of specialists and 55% of primary care physicians own a smart phone, with 85% to 90% using them to access the Internet or email.

Barbara Lavery | January 19, 2011

Marketing | Pharma | Mobile

Getting Beyond a Blind Date With Your Customers

Alan Alda understands the importance of communicating science effectively. His life once depended on it.

Marina Damiano | October 01, 2013

Business

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

Christine Bennett | March 29, 2019

HDMZ | Social Media | Twitter

“Not Secure” Browser Warnings Cut Brand Credibility

A new study shows non-secure websites have negative effect on visitor behavior and brand perception. It’s the moment of truth: HTTPS encryption is imperative.

Christine Bennett | March 19, 2019

SEO | Web Security | Website Optimization

No-Click Organic Searches are Down: How To Plan for ZERO-Click SERPs

A new study by Rand Fishkin and SparkToro reveal downward trends of no-click Organic searches, and how to plan ahead for strategy and measurement.

Christine Bennett | March 01, 2019

SEO | SEO Optimization | SERP