blog

HDMZ’s Keys to Reaching Patient, HCP, and Caregiver Audiences - An Omnichannel Approach

Learn about HDMZ’s cross-departmental approach to reaching all types of audiences in measurable, meaningful ways.

Christine Bennett | January 29, 2019

Engagement | Patient Focus

Prepare for GDPR

The General Data Privacy Regulation, or GDPR, will be effective on May 25, 2018. Learn more about the terms and requirements.

HDMZ | May 01, 2018

Data Privacy | GDPR

Four Things I Learned From the Rolling Stones

HDMZ's SVP, Dillon Allie, reflects on four lessons from an epic Rolling Stones concert!

Dillon Allie, Senior Vice President | December 08, 2020

Marketing | Business | HDMZ

Top 10 Things to Remember As You Prepare For 2021's Virtual Conferences & Events

2020 brought a new, urgent need to replace in-person events with virtual conferences and congresses. How can you prepare to make the most of upcoming virtual events? The HDMZ team has compiled our favorite "top ten" list! Read on!

Katie Richardson, Associate Creative Director & Christine Bennett, Digital Marketing Director | November 30, 2020

Marketing | Best Practices | Regulatory | Conferences & Events

Why DXP? 4 Reasons Your CMS Won't Cut it in the Future

Your website will need to be more than a landing page. You'll need to update it, reconfigure and add to it over time. That means you'll need to build the infrastructure of your website for today and tomorrow's needs. Learn why DXP may be the solution that can meet the standards for now and what's to come.

Justin Bane, Digital Solutions Director | September 20, 2020

Applications | Content Management System | Digital Solutions | Redesigned Website | Website Development

From Raw Data to Valuable Insights

How does HDMZ report on campaign performance in a way that helps our clients measure success without overwhelming them? Read on for our big data reporting tips and tricks!

Alexia Walleser, Account Executive & Media/Digital Marketing Extraordinnaire | July 30, 2020

ROI | Big Data | KPIs

The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

Kelsie Travers | April 02, 2018

Google AdWords | Conversion Optimization | Google Analytics | Attribution

Ads.txt Grows in Recent Months, Solves Problems of Ad Fraud

Recent updates from IAB Tech Lab introduced Authorized Digital Sellers, or “ads.txt”, to create more transparency in programmatic advertising.

Kelsie Travers | March 13, 2018

Ads.txt | Programmatic Ads | IAB

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Kelsie Travers | February 28, 2018

Direct Traffic | Google Analytics | Organic Traffic | Website Analytics

What’s New With Google Search Console

Find out more about Google’s 2018 Search Console updates including expanded search performance and indexing data.

Kelsie Travers | February 16, 2018

Google Analytics | SEO | Google Search Console