blog

Spring time = launch time!

With FDA and EMA reviews and decisions pending for many of our clients we are working on global launch strategies to support commercial and corporate teams as they gear up for product approval across multiple countries.

Barbara Lavery | April 03, 2012

Communication Plan | Biotech | Pharma | Social Media | Website Development

Google’s 2018 Top Quarter 2 Updates

Google’s top updates for the quarter include integration of Optimize and AdWords, Airbnb’s Tag Manager case study and anomaly detection in Google Analytics.

Kelsie Travers | July 02, 2018

Google Ads | Google Analytics | Google Tag Manager

Networked & Personalized - the future of biotech?

During BIO2012 last week, Ernst & Young presented their annual Beyond Borders report on the state of the biotech industry. Several themes are covered in the report but the underlying trend is a much broader discussion and movement towards open sharing of data and collaboration across academia, industry, patient advocacy groups and payors. This "networked innovation" aligns biotech with high tech's much broader use of data and personalized targeting that we see at work in social networks and online advertising every day and has enormous opportunity to increase timelines and success rates in drug development.

Barbara Lavery | June 25, 2012

Biotech | Personalized Medicine | Pharma

Strong Brands Help Retain Top Talent

Of the many challenges facing companies during a recession, employee retention isn’t always at the top of the list. Maintaining morale during times of cost cuts, furloughs and layoffs often takes priority — especially amidst so much uncertainty, when most people aren’t actively looking to switch careers.

Dillon Allie | December 01, 2010

Branding | Business

Pharma is Tweeting, Are You Following?

A recent report shows Pharma companies to be taking a larger presence in social media than ever before. Not only are pharma companies bigger in overall presence (follower numbers, corporate participation and evolution of expertise), the trends and involvement is becoming more impactful.

HDMZ SEO Team | July 27, 2015

Marketing | HDMZ | SEO | Twitter

Zoomedia & Harris D. McKinney Join Forces

For the last 16 years, Zoomedia has been leading interactive communications for the life sciences. Today, we are delighted to announce that we have joined forces with Harris D. McKinney, a leading life science marketing and brand communications agency.

Barbara Lavery | June 11, 2014

Marketing | Press Releases | Public Relations | Scientific Communication | HDMZ | Biotech | Life Sciences | Website Development

Do You Know What You're Sharing? The FDA Does.

On July 29, 2010, the FDA issued a warning letter to Novartis stating that content shared through Facebook and ShareThis functionality.

HDMZ Staff | August 12, 2010

FDA | Regulatory | Facebook | Social Media

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto, Digital Solutions Developer | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

Content is King, Seen and Unseen

For all of the innovative and interesting things a website can do, for all the ways it can help you focus and refine your business practices, manage your assets, or connect you to your team, the core of any site is always the content

Craig Smith | October 21, 2010

Regulatory | Meta Data | Social Media | Facebook

Deliver a Successful Investor Presentation

Does your investor presentation clearly articulate your passion, commitment and value in 20 minutes or less? The development and delivery of a presentation plays a critical part in getting the attention you want and deserve. Every company has a different story to tell, but most of the time the presentations are in the same format, in the same room, and to the same people. Our team has had the privilege of watching and developing biotech company presentations for over 15 years.

HDMZ Staff | March 25, 2013

Corporate Communications | Biotech | Pharma | Investor Presentations | Investor Relations